The easiest and most reliable way to monitor your company’s brand online is with RSS alerts from the major blog search engines. We personally use Technorati, Google Blog Search, BlogPulse and Sphere. There will be a fair amount of overlap since they’ll catch many of the same blog posts, but we’re always surprised at how often one will catch a story the others have missed.
Each has a feature where you can search for a keyword such as your business or personal name and subscribe to the results returned. Typically a little RSS button will appear next to the search results and clickin
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