The year was 1995. John Holt and Geof Barker had just been laid off. The Internet was in its infancy and they felt it might be important.
They decided that the Internet could reduce inefficiencies in connecting buyers and sellers in markets then dominated by classified advertising – verticals such as real estate, automobiles and boats. In a one room office on Post Alley in the middle of Seattle’s iconic Pike Place Market, The Cobalt Group was born on St. Patrick’s Day, with the goal of revolutionizing the way people bought and sold cars. While other Internet start-ups focused on cutting the dealer out of the transaction, Cobalt focused on making connections – connecting shoppers with the dealer and connecting manufacturers with their dealers to provide the shopper a consistent experience.
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