First things first, lets define what Reputation Management is…. It’s the practice of understanding or influencing an individual or business brand. I’ll break it down a little more… In a nutshell, online reputation management is the practice of making people and businesses “like yours” look their best on the internet. To accomplish that, people need to control their online search results because they frequently contain inaccurate, misleading or outdated material which can adversely influence how your customers will view you! However, controlling search results isn’t the only goal of online reputation management. Since where someone lives, their income and their marital status all affect the perception of a person, it’s important to prevent private information from being made public as well.
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