SEO (search engine optimization) may never completely replace word-of-mouth for bringing customers your way. (Although some research suggests that maybe for researching local businesses it is heading that way.) But as people increasingly turn to the Internet to research the services they need, boy, is it important!
SEO is the art and science of developing an online presence (i.e., a website, blog and other online assets such as social media accounts) so that your website (or other online asset) appears among the first organic search results when a person searches for relevant terms or keywords. (Organic search results differ substantially from the pay-per-click (PPC) ads showing up in search results alongside organic results: you don’t have to pay for organic results.)
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