Internet is a great method for immediate communication, to any place in the world. But this has also become a medium for ruthless attacks on the reputation of businesses and individuals, by posting offending and slanderous information about individuals, companies and reputed brands. Online attacks are done mostly through blogs, forums and review sites.
Negative reviews about a person, a company or a brand can be posted in blogs, forums, group chat rooms, and on review sites by anyone, at anytime. In spite of how baseless and untrue the reviews may be, they can still create doubt in the reader’s mind, tarnishing the reputation of the individual, company or the brand mentioned in the review.
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