The Internet enables anyone to say, write and publish practically anything, and while the free exchange of ideas is a founding value of our nation, sometimes people go too far. Upset customers, vengeful bloggers and even ill-informed journalists post inaccurate, unfair, unverifiable or unbalanced material online, and it can severely damage the reputation of an individual or company.
The defense is typically to either ignore or suppress. Ignore the offending blog post, article or video — hoping few will see it and perhaps even hoping that it might go away. Or suppress by engaging an online reputation management firm that promises to push down (suppress) negative search results on Google and other search engines.
Visited 279 times, 1 Visits today