When someone searches for your company name on Google, is your website listed first? If not, you might have to do a little SEO work to ensure that you’re controlling your reputation. This post is a great place to start if you’re looking for some simple SEO tips, but I wanted to expand upon one of these tips today: starting a blog.
Adding a blog to your website is one of the best ways to solidify yourself as an expert in your field, because it allows you to showcase your knowledge and address customer concerns. Google loves to see websites that are updated regularly, so having a blog can also bring in search engine traffic, and often, blog posts are more shareable than press releases or pages on your site, so it helps you on the social media front as well.
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