The term “online reputation management” has been thrown around a lot recently, especially in relation to public relations nightmares some companies have experienced. It seems that rogue PR professionals are posting inflammatory Tweets or blogs, or maybe a company’s website was hacked and damaging information was released. On the other hand, you’ve probably also heard of companies with a great online reputation who are known to interact meaningfully and positively with their customers.
When it comes to managing your online reputation, you have to remember the old adage that content is kind. If your customers like your content, they’ll tell their friends about it via email or social media. This means you have to produce the best content possible to manage your online reputation. When thinking about how you’ll make that great buzzworthy content consider the following points.
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